Real Housewives of Abu Dhabi

Ordinary Housewives Living Extraordinary Lives

  • Home
  • ABOUT
    • What is it?
    • Behind the Scenes
    • Read about these amazing women
  • Menu
    • Beauty
      • Beauty
      • Hot Make Up Tips
      • Skin Care
    • Events
      • Around Town
      • RHWAD Events
    • Fashion & Style
      • Your Fashion
      • Maternity Style
    • Health
      • Fitness
      • Pregnancy
      • Weight Loss
    • Life in the UAE
      • Family Life
      • Good to Know
      • Fun Stuff
      • Home DIY
      • Kid Parties
      • Random
    • Recipes
    • Reviews
      • Apps
      • Abu Dhabi Dining
      • Our Favorite Things
      • Hotels
      • Health Fitness
      • Spa
    • Spotlight Ladies
      • Spotlight Ladies 2015
      • Spotlight Ladies 2014
    • Travel
  • Contact Us
  • Fabulous Sponsors
  • Life in the UAE
    • Family Life
    • Fun Things to do
    • Good to Know
    • Home DIY
    • Kid Parties
  • Reviews
    • Abu Dhabi Dining
    • Our Favorite Things
    • Health Fitness
  • Spotlight Ladies
    • Spotlight Ladies 2014
    • Spotlight Ladies 2015

Meet Sally Elshafei – September Spotlight Lady 2014

September 3, 2014 Leave a Comment

RHWAD Cake AwayWho doesn’t love cake?  What can make an occasion even more special is having a personalised cake to suit the event, whether it’s birthday, anniversary or wedding.  It takes a special kind of talent to demonstrate the creativity, dedication and patience it requires to produce a beautifully decorated cake. This month we would like to introduce you to Sally Elshafei.  The mother, businesswoman, housewife, and baker behind Cake Away.  Be sure to stop by Sally’s Facebook page.  Next time you need a cake for a special occasion, you will know where to look.



Cake BossDescribe yourself in three words: 
 

Passionate, persistent,  peaceful. 

What do you consider your greatest professional achievement?  

Getting a good coverage in The National paper for my cake at The Cake Boss competition. 

Do you have children and have they influenced your career?

I have 2 daughters Joury is 8 and Jowaira is 6.  Yes indeed they have influence me.  From the time Joury was infant I resigned my job as Corporate Account Manager at Expeditors, logistics/freight forwarding company.  I  wanted to do something that I love that makes my girls feel happy and proud, but most importantly allowed me to spend most of my time at home with them.

4image

How do you stay connected through social media?

Facebook is number one for me.  My facebook page Cake Away has more than 16000 likes.  I am still getting familiar with Instagram #sallycakeaway. 

What profession other than yours would you like to attempt?  

Media and maybe TV shows!

How do you maintain a work/life balance?

Morning time when kids are at school it’s totally my business time.  When they come home, it’s their time. Then business/my time again after they go to bed.

 What websites do you visit every day?

A lot actually and they are all for cake decoration!

RHWAD Cake Away 1Who is your hero and how have they helped make you who you are today?

My husband.  He believed in me, encouraged me and even shared my dream.

What are your top 3 favorite people/places/things in Abu Dhabi?  

ADNEC, Yas Island, AUH hotels

What is your goal for retirement?

Well am not sure about that, never thought about it actually!

Do you have any advice for women who would like to start their own company Abu Dhabi?

Never give up, and try to get at least one Arabic speaking person in your company.

How did you come up with your idea to start your company?

It’s my passion that lead me to think about doing something that I love and get paid from 😉

10451909_680240472053007_3379741824301980334_nWhat challenges as a business owner have you had to overcome and how?

When people say, “It’s just a cake!” I used to get this at the very first beginning. No, it’s not just a cake! It’s a lot of courses, materials, tools, updates, techniques, time, staying away from your kids and dedication.  Having a tailor/custom made novelty cake makes you feel happy  and makes the occasion more memorable.  I used to explain this to those customers, but now as cake decorating is more common, people have a better understanding. 

What would you do if you knew you couldn’t fail?

A Human Life Size Cake!

RHWAD Cake Away 2

Want to share?Share on Facebook
Facebook
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Email this to someone
email

Related Posts

  • Meet Nouvriet Boutros - Spotlight Lady May 2014

    Meet this months's RHWAD Spotlight Lady Nouvriet Boutros.  Nouvriet is the owner of NuYouSpa in Khalifa City A and the founder of Abu Dhabi Networking Group.  Nouvriet moved to Abu…

  • Glamour RHWAD Rita 150x150 - Meet Sally Elshafei - September Spotlight Lady 2014
    Meet Rita Bains - October Spotlight Lady 2014

    We all could use a little Glamour in our lives.  This month we meet Rita Bains, the owner of Glamour Hair Salon.  This savvy businesswoman is making waves in the…

  • hotseat053110 innerbig 150x150 - Meet Sally Elshafei - September Spotlight Lady 2014
    Alicia Suwaina Spotlight Lady June 2014

    Alicia the owner of Journey Toys is a hardworking, nurturing and practical Lady of Abu Dhabi.  I came to meet Alicia about eighteen months ago while teaching a class and the…

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • Twitter

What We’re Listening To

Top Posts & Pages

  • Mindful Ways To Reconnect with Your Kids During the Busy Week
    Mindful Ways To Reconnect with Your Kids During the Busy Week

Subscribe

Follow me on Twitter

My Tweets

Facebook

Facebook

Archives

Beauty

image 5 - Marzia's Top 5 Beauty Products for Summer

Marzia’s Top 5 Beauty Products for Summer

Fashion

RHWAD GOTG June 2 300x300 - Speed Shopping

Speed Shopping

Yalla!

on our radar 300x300 - Events Around Town: November 2015

Events Around Town: November 2015

Spotlight

Jane Vic pic 300x300 - Meet Jane Barraclough - RHWAD Spotlight Lady January 2016

Meet Jane Barraclough – RHWAD Spotlight Lady January 2016

Love This!

Filetti real housewives of abu dhabi 300x300 - Non Bio Filetti now in UAE

Non Bio Filetti now in UAE

Recipes

RHWAD MINT Chutney 300x300 - Mint Chutney

Mint Chutney

Copyright @ 2015 Real Housewives of Abu Dhabi